course structure Business Administration - Marketing
Specialisation section
The specialisiation category consists of 48 ECTS in the respective major composed of (min.) 6 ECTS for a seminar, (min.) 12 ECTS of foundation knowledge and (max.) 30 ECTS in advanced/elective modules.
The WiSo Student Service does not guarantee that the given recurrence frequencies are right. Providing this information is only a service offer. Please check the recurrence frequency in the module catalogue.
| Group | Module | Examination form | Recurrence frequency | ECTS | CC/ EC | required ECTS |
|---|---|---|---|---|---|---|
| Foundation Knowledge | Specialisation module Marketing I | WT(60) | ST | 6 | EC | min. 12 |
| Specialisation module Marketing II | WT(60) | FT | 6 | EC | ||
| Specialisation module Marketing III | WT(60) | ST | 6 | EC | ||
| Specialisation module Marketing IV | WT(60) | ST | 6 | EC | ||
| Advanced/Elective Module | Specialisation module Marketing V | WT(120) | FT | 12 | EC | Max. 30 |
| Specialisation module Marketing VI | PRES,TP | ST | 12 | EC | ||
| Specialisation module Selected Issues in Marketing I | WT(60) | 4-sem. | 6 | EC | ||
| Specialisation module Selected Issues in Marketing II | WT(60) | 4-sem. | 6 | EC | ||
| Specialisation module Selected Issues in Marketing III | WT(60)/PRES,TP | 4-sem. | 12 | EC | ||
| Specialisation module Digital Transformation I | WT(60) | FT/ST | 6 | EC | ||
| Specialisation module Digital Transformation II | WT(60)/PRES | ST | 6 | EC | ||
| Specialisation module Supply Chain Strategy | PO | FT | 6 | EC | ||
| Specialisation module Service Management | WT(90) | ST | 6 | EC | ||
| Specialisation module Value-based Controlling | WT(60) | ST | 6 | EC | ||
| Seminars | Specialisation module Marketing Seminar I | PRES,TP | FT | 6 | EC | Min. 6 |
| Specialisation module Marketing Seminar II | PRES/TP | ST | 6 | EC |
Legend:
WT= Written Test
OE= Oral Examination
CS= Case Study
TP= Term Paper
PRES= Presentation
PO = Portfolio
TR= Credit points transferred from another university
FT= fall term
ST= spring term
FT/ST= every semester
irr.= irregular
2-sem.= every 2nd Semester, further Information at specific chairs
t.b.a. = to be announce