Marketing
Content
The major in Marketing seeks to convey methods and instruments of market-oriented corporate management. The chairs involved collaborate extensively in empirically and internationally aligned teaching and research. In addition, the Department disposes of excellent contacts to numerous companies, economic institutes and consultancies. Many modules are offered in the English language.
Priorities
Customer management, brand management, market research
Career Prospects
Exchanges between enterprises and students are established and promoted through guest lectures and seminars, enabling students to appreciate the practical relevance of the knowledge they have acquired in their Master’s courses. The competencies gained in this major field of study above all prepare graduates for future management tasks as well as for leading positions in manufacturing and commercial enterprises, i.e. marketing and sales.